I got an email invitation to participate in a design competition from Mike's Hard Lemonade. This isn't my usual scene, but I thought it was an exciting prospect! So I went to work on a can design for the "Mike's Harder" line of drinks.
There are over 600 other entries for this competition and part of the selection process is a public vote! Please help out by voting for my design at this link: https://zooppa.com/en-us/ads/tigers-blood-design-the-next-can/prints/beauties-vs-beast Designs that start out with a lot of votes will likely gain momentum as voting continues! Voting is open June 31-August 31.
The assignment was to provide a totally original graphic for their new flavor, "Tiger's Blood". They market towards 21- to 29-year-old guys and emphasize a goofy, vintage, fun aesthetic. I brought my ink style with some digital twists and tried to tell an interesting story. It reads a bit like the adventurous cover of a comic book.
My design takes place under water. Lovely women dive for treasures of strawberry and watermelon (flavors in the drink), but a ferocious tiger guards the flavor treasure. Don't worry about the girls, they're the reason the drink is called "Tiger's Blood". The women are based on Japanese " ama" pearl divers.
I would appreciate your vote and please share this like crazy!
See the can design below as well as early some process images and an unused concept.